During the summer of 1965, Laughlin (better known in media as Travus T. Hipp, a disc jockey and news commentator, recruited much of the original talent that led to a mix of traditional folk music and psychedelic rock. He and his friends created what became known as “The Red Dog Experience,” featuring previously unknown musical acts — Big Brother and the Holding Company, The Charlatans, The Wildflower and others — who played in the refurbished saloon during 1965 – 66. There was no clear delineation between “performers” and “audience” in “The Red Dog Experience,” during which music, psychedelic experimentation and Bill Ham’s first primitive light shows combined to create a new sense of community. Laughlin and George Hunter of the Charlatans were termed “proto-hippies”, with their long hair, boots and clothing of a distinctly Native American heritage.
The poster for the first six-week stint of performances from The Charlatans beginning in June 1965 is a rare psychedelic poster. It is known as “The Seed”.